--- title: "Digitalizing the Education Sector in LATAM | Federico Hernandez" url: https://seedstars.com/content-hub/life/digitalizing-education-sector-latam-federico-hernandez/ --- 1. [HOME](/) 2. [RESOURCES](/content-hub/) 3. [SEEDSTARS LIFE](/content-hub/life/) 4. DIGITALIZING THE EDUCATION SECTOR IN LATAM | FEDERICO HERNANDEZ ![Federico Hernandez - Podcast](https://seedstars-com.s3.amazonaws.com/images/10.max-1500x500.jpg) LATIN AMERICA • INVESTMENT, TECHNOLOGY, EDUCATION & CONSULTING ## Digitalizing the Education Sector in LATAM | Federico Hernandez Seedstars Global MARCH 03, 2020 One out of every two students in Latin America quits school before graduating, and [**Blended**](https://seedstarslife.com/article/blended-communication-between-parents-and-schools-done-right) is trying to change these statistics. Federico and his co-founder Nicolas realised one big pain point within the system: communication between parents and schools. In 2015, two founders tried to talk to as many headmasters and users as possible to find out which features to build. At that time, Federico was offered what he thought back then a dream job at KPMG, but he decided to reject an offer and asked Nicolas to quit his job as well to work on their edtech startup together. They hired their first programmers and negotiated their first investment deal, and today, [**Blended**](https://blended.com.ar/) is serving 500 thousand daily active users in Latin America. Federico also shares his entrepreneur story and how he dealt with hard times such as limited cash flow and not being able to pay his team. Federico recommends reading [**Reid Hoffman: Blitzscaling**](https://amzn.to/2xOCKQi) **.** **The podcast is also available in the video format:** PODCAST / VIDEOCAST SEEDSTARS PODCASTS SEEDSTARS WORLD 2019/20 LATIN AMERICA PERU OTHER EDTECH INVESTMENT TECH ## More like this [ ![How Learning From Every Single Person You Meet Can Change Your Life](https://seedstars-com.s3.amazonaws.com/images/orcas-thumbnail.max-320x550.png) MIDDLE EAST AND NORTH AFRICA • EDUCATION & CONSULTING How Learning From Every Single Person You Meet Can Change Your Life We spoke with Hossam Taher, CEO of Orcas, an app that helps learners in K-12 discover the best tutors in their area. __ ](https://www.seedstars.com/content-hub/life/how-learning-every-single-person-you-meet-can-change-your-life/) [ ![Fifteen Tech Startups from Latinamerica Advance to Regionals of Seedstars World Competition 2020](https://seedstars-com.s3.amazonaws.com/images/f.max-320x550.png) LATIN AMERICA • TECH Fifteen Tech Startups from Latinamerica Advance to Regionals of Seedstars World Competition 2020 Let’s take a closer look at some of the promising startups in the region that have made it to the LATAM Regional Finals of the Seedstars World Competition 2020/21. __ ](https://www.seedstars.com/content-hub/newsroom/fifteen-tech-startups-latinamerica-advance-regionals-seedstars-world-competition-2020/) [ ![17 Tech Startups from CEE Advance to Regionals of Seedstars World Competition 2020](https://seedstars-com.s3.amazonaws.com/images/cee-thumbnail.max-320x550.png) CENTRAL AND EASTERN EUROPE • TECH 17 Tech Startups from CEE Advance to Regionals of Seedstars World Competition 2020 Out of the 570 applications we received, we had selected 17 of the most promising startups in the batch to move on to the next stage. __ ](https://www.seedstars.com/content-hub/newsroom/17-tech-startups-cee-advance-regionals-seedstars-world-competition-2020/) [ ![Moldova startups](https://seedstars-com.s3.amazonaws.com/images/moldova-thumbnail.max-320x550.png) CENTRAL AND EASTERN EUROPE • OTHER Five startups from Moldova vie for a spot at the Seedstars World Competition 2020/21 Five up-and-coming tech startups from Moldova are set to pitch on November 26th at 16:00 at the Online Seedstars Chisinau Competition 2020/21 __ ](https://www.seedstars.com/content-hub/newsroom/five-startups-moldova-vie-spot-seedstars-world-competition-202021/) [ ![Applications for Online Startup Competition](https://seedstars-com.s3.amazonaws.com/images/Seedstars_Brings_Its_Startup_Competition_Onl.max-320x550.png) GLOBAL • INVESTMENT Seedstars Brings Its Startup Competition Online: 2020 Applications Are Open We are happy to announce that Seedstars World Competition 2020/21 will be held exclusively online and the call for startups is open until July 31st. __ ](https://www.seedstars.com/content-hub/newsroom/seedstars-brings-its-startup-competition-online-2020-applications-are-open/) [ ![The Mag Education](https://seedstars-com.s3.amazonaws.com/images/the_mag_education.max-320x550.png) GLOBAL • EDUCATION & CONSULTING The Mag: Education Living in the era of the ‘technology Renaissance’ as the digital merges with the physical, and robots are capable of executing surgeries on the human brain, requires a completely new approach to education starting in early childhood, continuing throu __ ](https://www.seedstars.com/content-hub/life/mag-education/) [ ![Kenza Lahlou](https://seedstars-com.s3.amazonaws.com/images/P2.max-320x550.png) MIDDLE EAST AND NORTH AFRICA • INVESTMENT How Kenza Traveled the World to Find Her Calling and Started an African VC Fund | Kenza Lahlou Kenza was born in Morocco, but has quite a rich international experience: from France and Singapore, all the way to the USA. 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