Due to the unique healthcare value chain (lack of long-tail family physicians) and high percentage of out-of-pocket healthcare expenditure, consumers in our markets are left with no choice but to take responsibility for their healthcare consumption decisions. However, a lack of product information both offline and online as well as non-transparent pricing makes this a painful, inefficient, and expensive experience.

The HD healthcare marketplace approach aggregates healthcare supply (hospitals, clinics, telehealth doctors, and pharmacies) and exposes high quality product information as well as transparent pricing to our consumers to help them make the right out-of-pocket healthcare buying decisions. Through aggregation and transparency, we also drive down prices in the long run, achieving our mission of bringing affordable healthcare to the 99% of the population in our markets.